Elefta alternative: Kigu
Elefta is watch-dealer software built by dealers. Kigu shares that focus and adds linked-device WhatsApp AI ingestion, fee-aware P&L, and transparent pricing.
TL;DR
Elefta positions itself as software designed by watch dealers for watch dealers, with marketplace access and a one-month free trial. Kigu is also watch-specific but leans into linked-device WhatsApp group ingestion with AI extraction, true P&L after fees, 30-currency support, and openly published pricing (free tier, $59/month Pro). Both publish pricing; the deciding factor is usually WhatsApp capture and product fit.
Elefta and Kigu both reject generic retail software in favour of tools shaped around how watch dealers actually work. The differences are in emphasis.
What Elefta does well
Elefta's "by dealers, for dealers" positioning, marketplace access and onboarding support resonate with dealers who want a watch-specific platform and hands-on setup. It offers a one-month free trial so you can evaluate it.
Where Kigu is different
- WhatsApp group ingestion. Kigu uses a linked-device connection to ingest the groups you choose and structure listings with AI — a core part of the product, not an add-on.
- Fee-aware P&L with per-transaction commission, shipping and expenses across 30 currencies.
- Transparent pricing published on the site: free plan + $59/month Pro.
- 9-language UI for cross-border teams.
Try before you commit
Kigu's free plan lets you keep using it at no cost for smaller inventories; Elefta offers a one-month trial.
Elefta vs Kigu at a glance
| Capability | Kigu | Elefta |
|---|---|---|
| Positioning | Watch-native back office with WhatsApp capture | Watch-native, "by dealers for dealers" |
| Linked-device WhatsApp AI ingestion | Yes — built in | Not publicly listed |
| True P&L after fees | Yes | Not publicly detailed |
| Multi-currency | 30 currencies | Not publicly detailed |
| Free option | Free plan (ongoing) | One-month free trial |
| Published pricing | Free tier + $59/mo Pro | Subscription tiers (see elefta.com) |
| Interface languages | 9 | Not publicly detailed |
Comparison reflects publicly available information as of July 2026. Vendors change features and pricing — verify current details on the vendor's website before deciding.
When to choose each
Choose Kigu if…
- WhatsApp dealer groups are central to your sourcing.
- You want a free plan plus a single, predictable Pro price.
- You need true margins across multiple currencies.
- You want an ongoing free plan, not just a trial.
Choose Elefta if…
- You value hands-on, white-glove onboarding.
- Elefta's specific marketplace access fits your workflow.
- You want a one-month trial to evaluate the full product.
Frequently asked questions
How much does Elefta cost vs Kigu?
Elefta publishes subscription tiers and offers a one-month free trial — check elefta.com for current rates. Kigu publishes its pricing too: a free plan plus a $59/month Pro plan.
Are both built specifically for watch dealers?
Yes. Both are watch-specific rather than generic retail tools. Kigu's distinctive feature is linked-device WhatsApp ingestion with AI extraction.
Does Kigu offer onboarding help?
Kigu is designed to self-serve quickly — import via CSV and start tracking. Pro plans include priority support.
Can I migrate my inventory to Kigu?
Yes, via CSV import (including a Chrono24 export preset) or a generic column mapper for any spreadsheet.
See why dealers compare Elefta with Kigu
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