# WatchDealerInventory Alternative for Watch Dealers

> Comparing WatchDealerInventory and Kigu. WatchDealerInventory offers a B2B marketplace, live auctions and a consignor portal (£120/mo); Kigu adds WhatsApp AI ingestion and a free tier. Honest comparison.

- Canonical page: [https://kigu.app/alternatives/watchdealerinventory](https://kigu.app/alternatives/watchdealerinventory)

- Comparison data: Comparison reflects publicly available information as of July 2026. Vendors change features and pricing — verify current details on the vendor's website before deciding.

## TL;DR

WatchDealerInventory is an established UK platform (publicly priced at £120/month, or £96/month billed annually) serving 100+ dealers, with inventory management, a B2B marketplace, live trade auctions, a consignor-portal add-on, and channel publishing to Shopify/eBay/Chrono24 listed as coming soon. Kigu is a lighter-weight, WhatsApp-focused system of record with linked-device ingestion, AI extraction, true P&L across 30 currencies, a free plan and $59/month Pro. Choose WatchDealerInventory for marketplace/auction depth; choose Kigu for WhatsApp capture, simplicity and price.

WatchDealerInventory is one of the more fully featured platforms in the space; Kigu deliberately does less, but does the WhatsApp-and-P&L core deeply and cheaply.

## What WatchDealerInventory does well

It offers inventory management with audit trails, condition and ownership tracking (owned, consigned, part-exchange), and runs a B2B marketplace with live trade auctions; channel publishing to Shopify, eBay and Chrono24 is listed as coming soon (as of May 2026). A consignor portal is available as an add-on. Pricing is published — around £120/month, or £96/month on annual billing, with paid add-ons for extra users, storage and the consignor portal. For dealers who want marketplace and auction features in one place, that breadth is compelling.

## Where Kigu is different

- **WhatsApp ingestion + AI extraction** is built in — turning dealer-group chatter into structured inventory.
- **A genuine free plan** (up to 50 items) plus a single $59/month Pro plan — no per-user, per-portal or per-storage add-ons.
- **30-currency P&L** for cross-border trading.
- **9-language interface.**

> **Different shapes of product:** WatchDealerInventory is a broad marketplace-and-inventory suite; Kigu is a focused back office. Pick based on whether you need the marketplace/auction layer or value simplicity and WhatsApp capture.

## WatchDealerInventory vs Kigu at a glance

*Based on publicly available information, July 2026.*
| Capability | Kigu | WatchDealerInventory |
| --- | --- | --- |
| Linked-device WhatsApp AI ingestion | Yes — built in | Not publicly listed |
| Inventory + ownership tracking | Yes (owned & consigned) | Yes (owned, consigned, part-exchange) |
| Marketplace listing | CSV import (incl. Chrono24) | Channel publishing (listed as coming soon) |
| B2B marketplace + live auctions | No | Yes |
| Consignor portal | No (manage consignors in-app) | Yes (paid add-on) |
| True P&L after fees | Yes | Not publicly detailed |
| Multi-currency | 30 currencies | Not publicly detailed |
| Published pricing | Free tier + $59/mo Pro | £120/mo (£96/mo annual) + add-ons |

## When to choose Kigu

- You trade heavily in WhatsApp groups and want AI capture.
- You want a free plan or a single, lower flat price.
- You trade across currencies and want unified P&L.
- You don't need a B2B marketplace or auctions.

## When to choose WatchDealerInventory

- You want a built-in B2B marketplace and live trade auctions.
- You need a customer-facing consignor portal.
- Audit trails and part-exchange ownership tracking matter to you.

## Frequently asked questions

### How does pricing compare?

WatchDealerInventory publishes pricing around £120/month (£96/month billed annually), with add-ons for extra users, storage and a consignor portal. Kigu has a free plan and a single $59/month Pro plan with no per-user add-ons.

### Does Kigu have a B2B marketplace or auctions?

No. Those are strengths of WatchDealerInventory. Kigu focuses on private inventory, WhatsApp capture and P&L rather than a trading marketplace.

### Can Kigu handle consignment?

Yes, you manage consigned pieces and consignors inside the app, though there is no separate customer-facing consignor portal. See our consignment use-case page.

### Is Kigu UK-friendly?

Yes — multi-currency including GBP, and content on UK VAT margin scheme considerations. Always confirm tax treatment with a professional.